Services Management
想要找有關美食方面的書擊嗎？或是想了解各地的飲食文化呢？看書是很不錯的選擇。像我就很愛看這類的書，所以經常買，當然如果能去書局逛是最好，可惜我一工作回家就要顧小孩，
那有時間可以去呢？後來我直接就在網路書店買，我最推薦網路書店就是博客來，那邊賣的書，種類多又齊全，更新速度又快，而且常有優惠，真的很不錯。像在飲食部份的書籍就有分甜點
/麵包、酒、咖啡/茶、飲品/冰品、飲食文化、美食名店/指南、食譜、料理百科等等，十分的齊全，有興趣的朋友都可以去博客來找找你要的書籍喔。我最近又買了一本
Services Management，它的內容我十分有興趣的，在博客來買又有優惠，所以我不用考慮就將 Services Management 買回來，希望快點拿到。對 Services Management 也有興趣的朋友，歡迎到下面 Services Management
的網頁連結參考看看喔。
商品網址:
商品訊息功能:
商品訊息簡述:
商品訊息描述:
For Services Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management, Tourism Management, Leisure Management and Retail Management.
This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts — operations, marketing and human resources — all of which are capable of being effectively incorporated into all hospitality operations. The book’s focus is on the ever-increasing demand of customers for service quality, as well as the other challenges facing hospitality establishments today — including intense competition, globalization, and technological innovation. This book stresses the point that in all services, including hospitality services, the human element (both employees and customers) is absolutely crucial — in selling services, hospitality enterprises are ‘selling’ personal relationships. Hospitality providers of all types will benefit from adopting the management philosophies and practices in this book — ones that have proven so effective in other service sectors.
Feature
．Unique perspective — Currently the only book that addresses hospitality management specifically from a services management/marketing perspective.
~Offers the reader a series of management concepts — operations, marketing and human resources — all of which are capable of being effectively incorporated into all hospitality operations.
．Study Objectives — In all chapters.
~Outlines for? the student and the professor, the strategic focus of the chapter. These also explicitly state the learning outcome of each chapter.
．Vignettes or small cases — Used in each chapter to illustrate the more general managerial material presented in each chapter.
~Assist the professor to illustrate the applicability of the theory in practice, and the students to understand a concept through case example.
．Review questions -- For each chapter. The selected questions at the end of each chapter also identify some of the important sections within the chapter.
~Provide a rough guide for both the professor and the student by highlighting issues for consideration and possible? assessment.
．Suggested further reading for the chapter.
~Provides the students and the professor with numerous publications that discuss similar topic areas; hence, the opportunity to gain greater understanding.
．Reference Section — All relevant reference and sources for each chapter are quoted and acknowledged appropriately in the reference section at the end of the book.
~Gives students a great source of information.
．Web support on all figures and diagrams in the book.
~Provides all professors with PowerPoint slides of the diagrams illustrated in the text. This constitutes a valuable teaching tool for professors, and serves as a visual aid to student understanding.
Services Management
Services Management 優惠
Services Management 評價
Services Management 折扣
Services Management 推薦
Services Management 要買要快
博客來網路書店/博客來網路書局/博客來書店/博客來售票網/博客來售評價/博客來優惠/博客來書籍排行/博客來 e-coupon/博客來運費
想要找有關美食方面的書擊嗎？或是想了解各地的飲食文化呢？看書是很不錯的選擇。像我就很愛看這類的書，所以經常買，當然如果能去書局逛是最好，可惜我一工作回家就要顧小孩，
那有時間可以去呢？後來我直接就在網路書店買，我最推薦網路書店就是博客來，那邊賣的書，種類多又齊全，更新速度又快，而且常有優惠，真的很不錯。像在飲食部份的書籍就有分甜點
/麵包、酒、咖啡/茶、飲品/冰品、飲食文化、美食名店/指南、食譜、料理百科等等，十分的齊全，有興趣的朋友都可以去博客來找找你要的書籍喔。我最近又買了一本
Services Management，它的內容我十分有興趣的，在博客來買又有優惠，所以我不用考慮就將 Services Management 買回來，希望快點拿到。對 Services Management 也有興趣的朋友，歡迎到下面 Services Management
的網頁連結參考看看喔。
商品網址:
商品訊息功能:
商品訊息簡述:
作者： Jay Kandampully
新功能介紹- 出版社：桂魯
新功能介紹 - 出版日期：2006/01/01
- 語言：英文
商品訊息描述:
For Services Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management, Tourism Management, Leisure Management and Retail Management.
This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts — operations, marketing and human resources — all of which are capable of being effectively incorporated into all hospitality operations. The book’s focus is on the ever-increasing demand of customers for service quality, as well as the other challenges facing hospitality establishments today — including intense competition, globalization, and technological innovation. This book stresses the point that in all services, including hospitality services, the human element (both employees and customers) is absolutely crucial — in selling services, hospitality enterprises are ‘selling’ personal relationships. Hospitality providers of all types will benefit from adopting the management philosophies and practices in this book — ones that have proven so effective in other service sectors.
Feature
．Unique perspective — Currently the only book that addresses hospitality management specifically from a services management/marketing perspective.
~Offers the reader a series of management concepts — operations, marketing and human resources — all of which are capable of being effectively incorporated into all hospitality operations.
．Study Objectives — In all chapters.
~Outlines for? the student and the professor, the strategic focus of the chapter. These also explicitly state the learning outcome of each chapter.
．Vignettes or small cases — Used in each chapter to illustrate the more general managerial material presented in each chapter.
~Assist the professor to illustrate the applicability of the theory in practice, and the students to understand a concept through case example.
．Review questions -- For each chapter. The selected questions at the end of each chapter also identify some of the important sections within the chapter.
~Provide a rough guide for both the professor and the student by highlighting issues for consideration and possible? assessment.
．Suggested further reading for the chapter.
~Provides the students and the professor with numerous publications that discuss similar topic areas; hence, the opportunity to gain greater understanding.
．Reference Section — All relevant reference and sources for each chapter are quoted and acknowledged appropriately in the reference section at the end of the book.
~Gives students a great source of information.
．Web support on all figures and diagrams in the book.
~Provides all professors with PowerPoint slides of the diagrams illustrated in the text. This constitutes a valuable teaching tool for professors, and serves as a visual aid to student understanding.
Services Management
Services Management 優惠
Services Management 評價
Services Management 折扣
Services Management 推薦
Services Management 要買要快
博客來網路書店/博客來網路書局/博客來書店/博客來售票網/博客來售評價/博客來優惠/博客來書籍排行/博客來 e-coupon/博客來運費